11 Apr

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The Effects of Google Algorithm Updates on SEO

When Google established an algorithm change in 2013, the rules of SEO writing transformed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.

Keywords are not the focus anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also demand you to begin employing branded anchor text.

The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They need that you are creative and utilize variety. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.

The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you are doing this, you risk the sinking of your site’s rankings.

The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.

The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.

The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.